Campaign India Team
Dec 27, 2023

Moves and wins roundup: Week of 25 December

Read about the latest news in the marcomm world including updates from Disney Star, Sociowash, Voyage Eyewear and Wunderman Thompson

Sahil Sharma joins Voyage Eyewear


Voyage Eyewear has announced the appointment of Sahil Sharma as director of marketing. Sharma will be responsible for driving the brand's marketing strategies and expanding its reach on a local and global scale. Additionally, he aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear's loyal patrons. Sharma moves from Harman International, where he was a bussiness analyst. 


Troo Good appoints Wunderman Thompson 


Troo Good has announced the appointment of Wunderman Thompson for its strategic advertising and communications duties. The account was won post a multi-agency pitch and will be handled by Wunderman Thompson's Bengaluru office. With this partnership, the brand aims to spearhead comprehensive campaigns and promotional initiatives, strategically conveying its ethos to its target audience. The agency will also be responsible for crafting advertising and digital communications strategies for the brand across various social media platforms. 



Sociowash and Youthbeat renew mandate with OnePlus 


Sociowash and its sister agency Youthbeat have announced its extended partnership with OnePlus. No multi-agency pitch was involved for this account win. This marks the fifth renewal with the agency. Under the renewal, the teams will continue to collaborate closely to foster meaningful community and drive thoughtful dialogue for OnePlus' Student Ambassador Program. Furthermore, Sociowash and Youthbeat will craft strategies and curate compelling social content and online and offline activities. They aim to bring brand loyalists together in a spirit of shared passion, purpose and progress, nurturing a sense of belonging for the OnePlus community.


Vikas Sachdeva exits Disney Star


Vikas Sachdeva has announced his exit from Disney Star. He updated his LinkedIn profile to reflect his move. Sachdeva was national head - international business. He joined the media company in 2014 as national region head - international business. In a career spanning over 19 years, he has also worked with Jagran Prakashan, Bennett Coleman and Radio City India, among others. 



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