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The latest appointments and account-wins from KlugKlug, Actimedia PR, Umanshi Marketing, McCann Worldgroup, Confiance Communications, FCB Interface, Social Panga, Youngun, NODWIN Gaming, Hoopr, Tute Consult, The Womb, Pepper Creative, Media Mantra, StevePriya, Kuku FM, Hogarth India, Viva ACP, Hashtag Orange, FCB Kinnect, FCB Interface, OOH Capital, and more in our weekly news roundup.
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Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.