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The latest appointments and account-wins from KlugKlug, Actimedia PR, Umanshi Marketing, McCann Worldgroup, Confiance Communications, FCB Interface, Social Panga, Youngun, NODWIN Gaming, Hoopr, Tute Consult, The Womb, Pepper Creative, Media Mantra, StevePriya, Kuku FM, Hogarth India, Viva ACP, Hashtag Orange, FCB Kinnect, FCB Interface, OOH Capital, and more in our weekly news roundup.
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A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.