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The latest appointments and account wins from HT Media Group, Godrej Consumer Products Limited, Vita Student, Coca-Cola, Primex Media Services, Magic Network, Swiss Beauty, Ajax Engineering, Lowe Lintas, SW Network, Art-E, Thought Process Communications, Tute Consult, Grapes Worldwide, Interactive Avenues, Wardwizard Foods, Prose Integrated, Howl Digital, HGS Interactive, Veritas Reputation PR, Ampersand Advisory, Wagh Bakri and more in our weekly news roundup.
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.