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Jul 01, 2024
Moves and wins roundup: Week of 1 July
The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.
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Just Published
Advertising
18 hours ago
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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Media
19 hours ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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Advertising
20 hours ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
Media
21 hours ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
