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Jul 01, 2024
Moves and wins roundup: Week of 1 July
The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.
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Just Published
Advertising
22 hours ago
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
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Opinion
1 day ago
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
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Advertising
1 day ago
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
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Advertising
1 day ago
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
