Grapes gets Partha Sengupta as creative director
Grapes, an integrated marketing agency, has announced the appointment of Partha Sengupta as its creative director. Sengupta will be responsible for the agency’s creative output for brands. He will be operating out of the agency’s Delhi office and report to Shradha Agarwal, chief operating officer and strategy head, Grapes.
ITC Savlon gets Tara Sutaria
ITC Savlon has announced the appointment of Tara Sutaria as its brand ambassador for its Glycerin soap. With this association, the brand has rolled out a film featuring Sutaria and conceptualised by Ogilvy to communicate the brand's product characteristics.
Mindhouse is now Shyft
Mindhouse, a wellness platform, has announced that it has rebranded itself to Shyft. The new identity will focus on offering a variety of wellness solutions for a broader spectrum of health conditions and issues. The brand aims to reflect the scope of the company’s services, helping customers in reversal, remission, and management of their health conditions.
Vigor Media Worldwide wins the PR mandate for Pearl Precision, the sanitary ware and bathroom accessories brand. With this association, the agency's Delhi-NCR office will be responsible for building a strategic communication framework for the brand and strengthening its leadership positioning in the industry.
Yellowphant Digital wins the digital mandate for Beleaf Organics, an online supermarket for organic food. With this association, the Mumbai-based agency will be responsible for the brand's 360-degree brand building and promotional activities like social media campaigns, media spends, SEO, ORM and website hygiene.