Live blog: News updates - week of 3 January

In the news: Bank of Baroda, Cryptic Intel, Grapes, ITC Savlon, Public Relations and Advocacy Group, Shyft, Vigor Media Worldwide, Yellophant Digital

Jan 03, 2022 04:15:00 AM | Gallery | Campaign India Team

Grapes gets Partha Sengupta as creative director

 

Grapes, an integrated marketing agency, has announced the appointment of Partha Sengupta as its creative director. Sengupta will be responsible for the agency’s creative output for brands. He will be operating out of the agency’s Delhi office and report to Shradha Agarwal, chief operating officer and strategy head, Grapes.

 

ITC Savlon gets Tara Sutaria 

 

ITC Savlon has announced the appointment of Tara Sutaria as its brand ambassador for its Glycerin soap. With this association, the brand has rolled out a film featuring Sutaria and conceptualised by Ogilvy to communicate the brand's product characteristics. 

 

 

Mindhouse is now Shyft

 

Mindhouse, a wellness platform, has announced that it has rebranded itself to Shyft. The new identity will focus on offering a variety of wellness solutions for a broader spectrum of health conditions and issues. The brand aims to reflect the scope of the company’s services, helping customers in reversal, remission, and management of their health conditions.

 

Bank of Baroda gets Shafali Verma 
 
Bank of Baroda has signed up cricketer Shafali Verma as its brand endorser. Verma has been brough in by the brand for her natural connect with today’s youth, especially the women. 
 
Pearl Precision appoints Vigor Media Worldwide for its public relations duties

 

Vigor Media Worldwide wins the PR mandate for Pearl Precision, the sanitary ware and bathroom accessories brand. With this association, the agency's Delhi-NCR office will be responsible for building a strategic communication framework for the brand and strengthening its leadership positioning in the industry.

 

Government of Bihar’s WCDC assigns its social media duties to PRAG 
 
Public Relations and Advocacy Group (PRAG), has been assigned with the social media mandate for the Government of Bihar’s Women and child development corporation (WCDC). The agency will manage all the social media activity for the corporation, including planning and executing new digital and traditional media initiatives and campaigns across all social media platforms.
 
 
Beleaf Organics appoints Yellophant Digital for its digital duties

 

Yellowphant Digital wins the digital mandate for Beleaf Organics, an online supermarket for organic food. With this association, the Mumbai-based agency will be responsible for the brand's 360-degree brand building and promotional activities like social media campaigns, media spends, SEO, ORM and website hygiene.

 

Cryptic Intel to handle website duties for Tzmo India South Group
 
Digital marketing and communications consulting firm, Cryptic Intel, has bagged the mandate for the development of Tzmo India South Group’s (formerly known as Bella India Healthcare) e-commerce website. The agency will create an e-commerce platform responsible for enabling direct online sales of Tzmo India South Group’s brands like Bella, Bella Cotton, Bella No 1, Seni and Happy, in the Indian subcontinent.