Marketing
Campaign India Team
Dec 27, 2021

Live blog: News updates - week of 27 December

In the news: Chemin Esports, Easemytrip

Chemin Esports gets Trinity Gaming 

 

Chemin Esports has announced the appointment of Trinity Gaming to handle its influencer management mandate. With this association, the agency's mandate includes brand partnerships, content strategy and digital presence for the brand's roster. 

 

Varun Sharma and Vijay Raaz for EaseMyTrip

 

EaseMyTrip has announced the appointment of actors Varun Sharma and Vijay Raaz as brand ambassadors. This is the first time the company has announced brand ambassadors. The duo will feature in a soon-to-be released campaign.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Bisleri India on the hunt for a new creative partner

4 Bisleri India on the hunt for a new creative partner

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

Times Power of Print throws down the gauntlet to ad agencies

6 Times Power of Print throws down the gauntlet to ad agencies

IndiGo Airlines opts for online creative pitch

7 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

8 Is KFC set to part with Ogilvy India?

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

9 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

FCB India appoints Ashima Mehra as CEO

10 FCB India appoints Ashima Mehra as CEO

Related Articles

Britannia's Jim Jam Pops comes to the rescue of one-handed Kunaal Roy Kapur and Varun Sharma
The Work
Aug 09, 2023
Campaign India Team

Britannia's Jim Jam Pops comes to the rescue of ...

Vijay Raaz advises Varun Sharma to ease future trips with EaseMyTrip
Advertising
Jan 21, 2022
Campaign India Team

Vijay Raaz advises Varun Sharma to ease future ...

Value 360 Communications to handle PR for EaseMyTrip
Marketing
Jul 05, 2022
Campaign India Team

Value 360 Communications to handle PR for EaseMyTrip

Battle of the Brands: MakeMyTrip vs EaseMyTrip
Digital
Dec 01, 2021
Campaign India Team

Battle of the Brands: MakeMyTrip vs EaseMyTrip

Just Published

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Advertising
1 hour ago
Shawn Lim

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
Advertising
2 hours ago
Joseph Arthur

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

When creativity clashes: The ongoing battle for IP rights during ad pitches
Advertising
2 hours ago
Preeti Hoon

When creativity clashes: The ongoing battle for IP ...

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft following a pitch, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

40% of women work through high levels of menstrual pain: Deloitte
In-Depth
4 hours ago
Staff Reporters

40% of women work through high levels of menstrual ...

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.