Campaign India Team
Jul 26, 2021

Live blog: News updates - week of 26 July

In the news: Giva, Glad U Came, PNJXN, Swiggy, Yellophant Digital

Swiggy launches Emergency Support Services to assist delivery partners 
 
Swiggy has introduced Emergency Support Services (ESS) to ensure the road-safety for its delivery partners. This service will cater to the needs of delivery partners during an emergency or mishap and will include a 24*7 hotline number, emergency cards and a direct link to the local police and ambulance service via an SOS button on the delivery partner app. 
 
Glad U Came wins the PR mandate for Joker & Witch
 
Glad U Came, has won the communications mandate for watch and jewellery brand, Joker & Witch. The agency will be responsible for the brand's integrated communication strategies, with a focus on an advanced PR outlook. The account was won post a multi-agency pitch. 
 
Anushka Sharma for Giva 
 
Bengaluru-based startup Giva Jewellery has announced its association with Anushka Sharma as the brand ambassador. Giva was founded in 2019 to offer premium silver jewellery.
 
Yellophant Digital to handle digital marketing duties for mySmilist
 
Yellophant Digital has bagged the digital marketing mandate for mySmilist. The agency will manage the brand's digital marketing duties, including its creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. The account was won post a multi-agency pitch. 
 
PNJXN bags Stok Palace Heritage Hotel's digital marketing mandate
 
PNJXN has won the digital marketing duties for the Stok Palace Heritage Hotel. The agency will be
responsible for the entire digital marketing revamp of the palace hotel, including website redesign,
SEO, SEM and social media marketing from the perspective of brand building, storytelling and lead
generation to increase sales.
Source:
Campaign India
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