Campaign India Team
Apr 27, 2021

Live blog: News updates - week of 26 April

In the news: Asics, Brand Sentry

Asics adds Ravindra Jadeja as brand ambassador 
 
Asics has announced the appointment of Ravindra Jadeja as brand ambassador. According to the brand, Jadeja matches Asics' passion, pace and performance ideology. 
 
Root Natural appoints Brand Sentry
 
E-commerce beauty brand Root Natural India has appointed Brand Sentry for its brand building activities. The agency will handle digital media planning and strategic requirements for the brand, including social media management, web solutions, influencer outreach, and online reputation management. The mandate was won following a multi agency pitch.

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.

2 hours ago

Rebranding icons for Generation Alpha

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.

3 hours ago

Atique Kazi appointed Performics India CEO, Gautam ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

4 hours ago

PepsiCo’s Red Rock Deli goes scroll-first, shelf later

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.