Campaign India Team
Aug 25, 2021

Live blog: News updates - week of 23 August

In the news: Chimp&z Inc, Shyam Steel

Chimp&z Inc bags social media duties for The Derma Co.

Chimp&z Inc has won the social media marketing mandate for skincare brand, The Derma Co. The agency will be responsible for social content and product photoshoots. It will also create, manage, and execute end-to-end digital campaigns and strategies for the brand. The account was won post a multi-agency pitch and will be handled by the agency’s Gurugram office.

Shyam Steel appoints Lovlina Borgohain and Manpreet Singh

Shyam Steel, a producer and manufacturer of TMT Bars, has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as brand ambassadors. Borgohain and Singh won Bronze at Tokyo 2020 for Boxing and Hockey respectively. The duo will be included in Shyam Steel’s print and digital campaigns pan India.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

16 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

16 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.