Campaign India Team
Apr 20, 2021

Live blog: News updates - week of 19 April

In the news: 1702 Digital, adamevefamily, Anker, Gozoop, WhiteHat Jr

WhiteHat Jr collaborates with Kapil Dev
 
EdTech company WhiteHat Jr has collaborated with former Indian cricket team captain Kapil Dev for a cricket-based project. The project known as 'Kapil's Swing Bowling XI' will be interwoven in the WhiteHat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch by applying expert inputs in the form of bowling tips provided by Dev.
 
Washington Sundar is Anker’s brand ambassador
 
Technology player Anker has signed up Indian cricketer Washington Sundar as its brand ambassador. Sundar joins badminton champion Sania Nehwal, who has been the face of the brand since 2019. The cricketer will now be seen in brand campaigns across media platforms, the first of which will be a TV commercial.
 
Jeff Emmanuel launches adamevefamily 
 
Jeff Emmanuel has announced the launch of adamevefamily through which he aims to offer brands globally 3D models for live shoots. The agency believes this will be a seamless, efficient, and cost-effective way of working by creating a travel-less, cost-less, time-less, process-less, and seamless communication system that is less harmful to the planet.  
 
1702 Digital bags Rocksport
 
Adventure program - Rocksport has appointed 1702 Digital as it digital agency. With an aim to crush the conventional belief that birthday celebrations are only meant for the indoors, the company aspires to make both young and senior citizens of our country engage in fun outdoor activities to commemorate this special day. 1702 Digital is on board to help spread this message and get more people to celebrate their outdoors with the company.
 
Gillan Marie Hooper joins Gozoop
 
Gozoop has appointed Gillan Marie Hooper as group director – brand communications. Hooper will report to Premkumar Iyer, vice president- national operations. She moves from Genesis Burson Cohn-Wolfe.
Source:
Campaign India