Independent marketing agency Gozoop, has bagged the integrated marketing mandate for Fit AF, a homegrown whey protein brand.
The agency will enhance the brand’s positioning among the target audience, with strategic communication and be responsible for optimising the brand’s search engine results and digital media capabilities. It will also maintain a consistent voice for Fit AF across media platforms through PR strategies. Gozoop is also tasked with ideating and managing influencer led communications to reach out to a larger set of audiences.
The account win did not involve a multi-agency pitch and will be handled by Gozoop's Mumbai office.
Aman Lalwani, chief executive officer and director, Fitride Labs, said, “We believe that it is an impeccable communication strategy that helps a brand set itself apart in a populated market. It helps in the establishment of a truly distinct image that consumers can relate to. With Gozoop Group’s experience along with their passionate and creative workforce, we are positive that it will be a victorious partnership.”
Samrat Bedi, CEO, Gozoop Group, said, “Gozoop Group has a proven track record of working with customer-centric startups and providing a personalised approach to the business. We look forward to this partnership and truly believe in the idea of encouraging generations towards #FitIndia.”