Campaign India Team
Feb 13, 2022

Live blog: News updates - week of 14 February

In the news: Gaana, Lintas Live, Pooja Entertainment, WinZO

Lagos Free Zone gets Lintas Live 

Lintas Live has won the global integrated communications mandate for Lagos Free Zone, Nigeria. This account was won post a multi-agency pitch against several other holding company brands. With this mandate, the agency will work with the brand's other global network offices to implement an impactful digital-first creative communications campaign. Lintas Live will be responsible for amplifying the brand's message through PR, digital, social media, and partnerships with corporate platforms. 

Pooja Entertainment enters the Metaverse 

Production house Pooja Entertainment has bought its first virtual land in the Metaverse. Called Poojaverse, this space will be a virtual space for the makers to create experiences for viewers starting with their recently announced project 'BadeMiyan ChoteMiyan' making it the first ever Indian film to be announced within the Metaverse. The film features Akshay Kumar and Tiger Shroff.
 
Pooja Entertainment is headed by Deepshikha Deshmukh and Jackky Bhagnani. 


Bhuvan Bam for WinZO


WinZO, a vernacular online gaming company, has announced the appointment of Bhuvan Bam as brand ambassador. With this appointment, WinZO hopes that it can increase engagement and growth of the gaming community and the brand. 

 

Dua Lipa on Gaana 

 

Gaana has announced a partnership deal with Dua Lipa through Warner Music India. This association gives the streaming platform rights to launch Lipa's podcast 'At your service'. 

Source:
Campaign India