Lagos Free Zone gets Lintas Live
Lintas Live has won the global integrated communications mandate for Lagos Free Zone, Nigeria. This account was won post a multi-agency pitch against several other holding company brands. With this mandate, the agency will work with the brand's other global network offices to implement an impactful digital-first creative communications campaign. Lintas Live will be responsible for amplifying the brand's message through PR, digital, social media, and partnerships with corporate platforms.
Pooja Entertainment enters the Metaverse
Bhuvan Bam for WinZO
WinZO, a vernacular online gaming company, has announced the appointment of Bhuvan Bam as brand ambassador. With this appointment, WinZO hopes that it can increase engagement and growth of the gaming community and the brand.
Dua Lipa on Gaana
Gaana has announced a partnership deal with Dua Lipa through Warner Music India. This association gives the streaming platform rights to launch Lipa's podcast 'At your service'.