Live blog: News updates - week of 12 April

In the news: Beetel Landline and FLiX, Fun2 App, Montreux Switzerland Festival 2021, McDonald’s India, Panaache Digital, Power Gummies, The Pant Project

Apr 11, 2021 09:28:00 AM | Gallery | Campaign India Team

McDonald’s India appoints Rashmika Mandanna as its brand ambassador
 
McDonald’s India (West and South) has roped in film celebrity Rashmika Mandanna as its brand ambassador. The association marks the brand’s effort to reinforce brand leadership in its key markets. Mandanna will be a part of key brand campaigns for the brand, across key markets. 
 
Ravichandran Ashwin is the face of Beetel Landline and FLiX
 
Beetel Landline and FLiX has brought in cricketer Ravichandran Ashwin as its brand ambassador. Ashwin will endorse the brand’s products across categories through ad campaigns and several other promotional programmes.
 
Lotus Organics + appoints Dia Mirza as brand ambassador
 
Organic beauty brand Lotus Organics + has appointed Dia Mirza as brand ambassador for its range of skincare and hair care products. Mirza will appear in multiple campaigns which will run across digital platforms. The first campaign with Mirza celebrating Earth Day commences on 16 April and will conclude on 22 April 2021.
 
Shraddha Kapoor for Power Gummies
 
Power Gummies, a dietary supplement brand, has appointed Shraddha Kapoor as the brand ambassador for its hair and nails Vitamin Gummies. With this association, the brand aims to reach out to millennials.
 
Panaache Digital to handle Bamboo Theory 4U
 
Panaache Digital has bagged the creative mandate for Bamboo Theory 4U. The agency won the account following a multi-agency pitch. Bamboo Theory 4U's goal is to provide a one-stop
shop for all bamboo needs.
 
Rishabh Pant for The Pant Project
 
The Pant Project, a bespoke, customised e-tailor brand has signed cricketer Rishabh Pant as brand ambassador. Pant will feature as the face of the The PanT20 Collection. The Pant Project was launched in October 2020. It offers a full-service e-tailor solution for custom-made pants for men across India. 
 
Kewal Kapoor joins Fun2 App 
 
Fun2 App, a sports and entertainment video sharing platform, has appointed Kewal Kapoor as consultant global advisor and creative strategist. In a career spanning more than 20 years, he has worked with UTV and BBC among others. He is also the founder and director of Chai Kreative and Oliver Green Sports.
 
Entries for Montreux Switzerland Festival to close on 14 April 
 
Entries for the Goldenaward of Montreux Advertising Festival will shut on 14 April. The Montreux Festival is considered a precursor to the Cannes Lions. The categories include creative, media, design, TV/cinema, branded content  print, direct, digital, PR and events. Among the jury members, representing India is Percept's Ajay Chandwani.