Campaign India Team
Jan 19, 2018

IRS 2017: Topline findings

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings

Related Articles

Just Published

13 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

15 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

15 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

18 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.