Media
Campaign India Team
Jan 19, 2018

IRS 2017: Topline findings

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

IRS 2017: English dailies bow out of the top 10
Media
Jan 18, 2018
Campaign India Team

IRS 2017: English dailies bow out of the top 10

INMA Global Media Awards: India leads with 60 shortlists
Awards
Mar 09, 2022
Campaign India Team

INMA Global Media Awards: India leads with 60 ...

Saumya Kumar moves to The Indian Express
Media
Jul 25, 2023
Campaign India Team

Saumya Kumar moves to The Indian Express

IRS Q3: Print sees marginal decline while digital, TV and radio grow
Media
Dec 30, 2019
Campaign India Team

IRS Q3: Print sees marginal decline while digital, ...

Just Published

Zomato’s ‘Fuel your hustle’ runs on empty
Advertising
9 hours ago
Campaign India Team

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
11 hours ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
12 hours ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
13 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.