Media
Campaign India Team
Jan 19, 2018

IRS 2017: Topline findings

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tata Motors takes the high road to break barriers this Ramadan

1 Tata Motors takes the high road to break barriers this Ramadan

Rahul Dravid appears as an 'angry young man' for Cred

2 Rahul Dravid appears as an 'angry young man' for Cred

Opinion: A loud shout for "Khamosh"

3 Opinion: A loud shout for "Khamosh"

Is Zee Entertainment laying off employees?

4 Is Zee Entertainment laying off employees?

Bhima Jewellery breaks stereotypes through the journey of a transwoman

5 Bhima Jewellery breaks stereotypes through the journey of a transwoman

Dairy has potential since most regions around India are milk deficient: RS Sodhi

6 Dairy has potential since most regions around India are milk deficient: RS Sodhi

Puneet Das elevated as president of packaged beverages at Tata Consumer Products

7 Puneet Das elevated as president of packaged beverages at Tata Consumer Products

Magicpin takes on Cred; points at real savings with Vijay Raaz

8 Magicpin takes on Cred; points at real savings with Vijay Raaz

Amazon in India will have the same impact the railways had in the US: Rory Sutherland

9 Amazon in India will have the same impact the railways had in the US: Rory Sutherland

PepsiCo’s Sting gives a jolt of energy

10 PepsiCo’s Sting gives a jolt of energy

Related Articles

IRS 2017: English dailies bow out of the top 10
Media
Jan 18, 2018
Campaign India Team

IRS 2017: English dailies bow out of the top 10

IRS Q3: Print sees marginal decline while digital, TV and radio grow
Media
Dec 30, 2019
Campaign India Team

IRS Q3: Print sees marginal decline while digital, ...

IRS Q2 brings the fear of declining readership out in the open
Media
Aug 14, 2019
Campaign India Team

IRS Q2 brings the fear of declining readership out ...

The Times of India celebrates relationship readers have with newspapers with an ode from Gulzar
The Work
Sep 03, 2020
Campaign India Team

The Times of India celebrates relationship readers ...

Just Published

Two-thirds of IPML viewers believe Mumbai Indians is the best team: Hi-Cricket study
In-Depth
2 hours ago
Campaign India Team

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

Sensodyne urges consumers to be sensitive only to life’s small pleasures
Advertising
3 hours ago
Campaign India Team

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here

Galderma assigns global media mandate to dentsu X India
Advertising
7 hours ago
Campaign India Team

Galderma assigns global media mandate to dentsu X India

Account won following a multi-agency pitch

Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’
Marketing
8 hours ago
Arvind Hickman

Unforgivable, tone-deaf land grab’ could ‘decimate ...

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league