Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

2 Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Lodestar UM launches 'Full Colour Media' proposition for brands
Advertising
Feb 12, 2025
Campaign India Team

Lodestar UM launches 'Full Colour Media' proposition...

BMW parks media mandate at Lodestar UM
Advertising
Nov 16, 2022
Campaign India Team

BMW parks media mandate at Lodestar UM

Nandini Dias steps down as CEO of Lodestar UM
Media
Mar 15, 2022
Campaign India Team

Nandini Dias steps down as CEO of Lodestar UM

Lodestar UM bags Brillon's media mandate
Media
Oct 04, 2021
Campaign India Team

Lodestar UM bags Brillon's media mandate

Just Published

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush
Awards
21 hours ago
Campaign India Team

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
23 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
23 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
1 day ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.