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The finale of Comstrat 2013, the annual case study competition for communication strategy conceived by the Draftfcb-Ulka Group, was held on 7 December in Mumbai. Team KJ Somaiya emerged winners presenting on Godrej Expert Hair Dye. View images from the event here.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.