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The finale of Comstrat 2013, the annual case study competition for communication strategy conceived by the Draftfcb-Ulka Group, was held on 7 December in Mumbai. Team KJ Somaiya emerged winners presenting on Godrej Expert Hair Dye. View images from the event here.
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Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.