Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

I-Com Global Summit 2022: Dates, venue announced
Digital
Nov 10, 2021
Campaign India Team

I-Com Global Summit 2022: Dates, venue announced

I-Com Global Summit 2024: Dates, venue announced
Advertising
Sep 07, 2023
Campaign India Team

I-Com Global Summit 2024: Dates, venue announced

'A strategy consultant who didn’t have the patience to write a book' - Andreas Cohen, I-Com
Digital
May 23, 2017
Raahil Chopra

'A strategy consultant who didn’t have the patience ...

I-Com Global Summit 2023: Venue, dates announced
Awards
Sep 19, 2022
Campaign India Team

I-Com Global Summit 2023: Venue, dates announced

Just Published

Fantasy sports AI models extend beyond gaming: Whitepaper
Advertising
11 hours ago
Campaign India Team

Fantasy sports AI models extend beyond gaming: ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Taboola partners with Samsung to expand user reach for news recommendations
Advertising
13 hours ago
Campaign India Team

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
14 hours ago
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

CTV’s big picture: Small screens are getting left behind
Advertising
17 hours ago
Nishant Gopalia

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.