Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
After the Founder's Day party held on February 1, 2011, for current and former employees of the Draftfcb Ulka Group, the next 50th year celebration was held on the night of February 15, 2011, at the Trident in Mumbai. An exclusive cocktail and dinner for clients and senior executives from the Group's agencies in India, the night also had Laurence Boschetto, chief executive officer and president, Draftfcb, in attendance.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.