Campaign India Team
Jun 19, 2018

Cannes Lions 2018: IAA celebrates Pandey brothers, showcases India World Congress plans

The India Chapter of the International Advertising Association hosted a get together on day one of Cannes to celebrate the to-be-awarded Pandey brothers and showcase plans for the three-day IAA World Congress to be held in Kochi next year; here are some images from the event

Just Published

2 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.