Campaign roundup: Week of 06 October

CottonKing launches ‘Giza – premium people, premium shirts’ campaign with ADbhoot

CottonKing has launched its new premium formalwear line, ‘Giza – premium people, premium shirts’, in collaboration with creative agency ADbhoot. The campaign positions CottonKing in the premium segment, targeting professionals and entrepreneurs seeking high-quality attire. Crafted from Giza cotton—an extra-long staple cotton grown in Egypt—the collection offers softness, durability, and a refined finish. Aimed at modern achievers who value comfort and sophistication, the campaign’s central message reflects clothing as an extension of personal standards. The launch is supported by a 360° media rollout across television, digital, print, and outdoor channels.

LAL’s Diwali campaign highlights sweet gestures that celebrate every relationship

LAL has launched its new Diwali campaign, *“Is Diwali Banaye Har Rishte Ko Khaas,”* through a brand film that repositions traditional mithai as a meaningful gesture of appreciation. Conceptualized by Zero Followers, the film depicts a festive household scene where an electrician quietly hums during a family antakshari game, prompting a moment of recognition and warmth when he is offered a box of LAL Mysore Pak. The campaign underscores how small acts of inclusion and sharing can strengthen bonds during Diwali, celebrating both visible and unsung members of the community.

Bridgers signs mou with IIT Kanpur e-cell as official media partner for UpStart 2025

Bridgers, an integrated communications agency, has signed a Memorandum of Understanding with IIT Kanpur’s Entrepreneurship Cell to serve as the official media partner for *UpStart 2025*, the institute’s flagship startup pitching event. Under the partnership, Bridgers will provide end-to-end communication support, including media strategy, storytelling, and reputation management, to amplify the event’s reach and impact. UpStart 2025 will be held across Delhi (Oct 11), Hyderabad (Nov 1), Bengaluru (Nov 8), and Mumbai (Dec 6), culminating in the finals at IIT Kanpur from January 23–25, 2025. The collaboration aims to strengthen IIT Kanpur E-Cell’s national positioning and support India’s startup ecosystem through enhanced media engagement and visibility.

Dabur Red paste launches ‘Freedom from the 4th monkey’ campaign highlighting oral health neglect

Dabur Red Paste has launched a digital video campaign (DVC) titled ‘Freedom from the Chautha Bandar’, drawing on Mahatma Gandhi’s three monkeys to introduce a fourth—symbolising the often-ignored issue of oral health. The campaign highlights dental problems such as cavities, plaque, gum bleeding, sensitivity, and bad breath, urging families not to overlook these everyday concerns. Conceptualised by Mixed Route Juice, the film ends with a pledge to “ignore no evil dental problems,” reinforcing Dabur Red Paste’s position as an Ayurvedic solution backed by the Indian Dental Association.

 

 

 

 

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