Campaign India Team
Apr 17, 2024

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

D'Décor launches Sansaar with Ranveer Singh 
 
D’Décor has signed actor Ranveer Singh to bring its new brand ‘Sansaar’ to the forefront. The new brand seeks to be a significant step towards conscious living, minimalism, and sustainability.
Sanjay Arora, MD at D’Décor said,"Having Ranveer Singh as our brand ambassador further solidifies our communication on simple yet elegant living. We aim to cater to the evolving needs of consumers while reinforcing our commitment to innovation and conscious living. This launch not only expands our product portfolio but also strengthens our position in the home décor industry, setting new standards for excellence and mindful consumption.”
 
Oral B signs Rohit Sharma as the new brand ambassador
 
Oral-B has welcomed Indian cricketer Rohit Sharma as its newest brand ambassador by unveiling its latest campaign shining a spotlight on its Oral-B Criss Cross toothbrush. The campaign featuring the cricketer has been conceptualised by DDB Mudra.
 
 
Aprilia ignites its new lineup with John Abraham
 
Aprilia, a manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market. The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this initiative. Abraham's resonates with the thriving community of performance biking enthusiasts and is not just a brand ambassador; but a rider who embodies the spirit of Aprilia, stated the brand.
 
The Health Factory announces collaboration with Uorfi Javed
 
The Health Factory has announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.
 
By partnering with Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.
 
 
Savsol Lubricants ropes in Sidharth Malhotra as brand ambassador
 
Savsol Lubricants, a flagship brand of Savita Oil Technologies, has announced a strategic partnership with Bollywood actor Sidharth Malhotra, who will be associated with the company as its brand ambassador to establish the new brand identity.
 
The collaboration also marks a significant milestone in Savsol’s journey in lubricants
and engine oils, as it unveils its cutting-edge Ester Fluid technology under the brand name Savsol
Ester 5. Malhotra will be prominently featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

4 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

7 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

8 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.