Advertising
Nikhil Narayanan , Vidyanath PA
Mar 04, 2021

Adventures of Baldy and Beardy: An introduction

Starting 8 March, stay tuned to the adventures of an advertising duo; a writer who is sarcastic and brave on social media and his partner, a gifted artist

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

5 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

6 Festive ad rush puts Amazon’s new tools to test

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Dentsu appoints bankers to seek buyers for international business

9 Dentsu appoints bankers to seek buyers for international business

Jonty Rhodes dives into cashback chase

10 Jonty Rhodes dives into cashback chase

Related Articles

24 hours with... Nikhil Narayanan
Advertising
Oct 03, 2023
Campaign India Team

24 hours with... Nikhil Narayanan

Zlade appoints Nikhil Narayanan as head of creative strategy and brand direction
Marketing
Mar 04, 2024
Campaign India Team

Zlade appoints Nikhil Narayanan as head of creative ...

Nikhil Narayanan joins Pine Labs
Marketing
Aug 23, 2023
Campaign India Team

Nikhil Narayanan joins Pine Labs

Ogilvy's Nikhil Narayanan joins Tata Consultancy Services
Advertising
Apr 05, 2022
Campaign India Team

Ogilvy's Nikhil Narayanan joins Tata Consultancy ...

Just Published

India’s consumers redraw the map of aspiration
Advertising
1 day ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
1 day ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
1 day ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
1 day ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.