The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
The two hires strengthen the agency’s Delhi leadership.
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