Campaign India Team
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Walls talk again as Asian Paints brings back ...
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
Anthony Good: The PR strategist who bridged two worlds
OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.
Livpure filters out fine print, not just water
Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
Marketers shift focus from sparkle to substance at ...
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
Starbucks bets on togetherness, one saffron latte ...
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
Adobe takes a stab at rewriting B2B playbook with ...
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
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