Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins