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'We know the immense responsibility we have': Zoom CMO Janine Pelosi
Digital
May 27, 2020
Diana Bradley

'We know the immense responsibility we have': Zoom ...

Zoom’s CMO on marketing—and securing—lockdown’s breakout brand.

Corona hits back at 'misinformation' about brand damage from coronavirus
PR
Mar 01, 2020
Diana Bradley

Corona hits back at 'misinformation' about brand ...

Consumer sentiment and sales are strong, the brand said.

WPP merges Cohn & Wolfe, Burson-Marsteller
PR
Feb 28, 2018
Diana Bradley

WPP merges Cohn & Wolfe, Burson-Marsteller

The combined agency will be called Burson Cohn & Wolfe.

Airbnb CMO Jonathan Mildenhall departs
Marketing
Oct 09, 2017
Diana Bradley

Airbnb CMO Jonathan Mildenhall departs

He will continue to work with Airbnb on a consulting basis.

Inside KFC's decision to make fried chicken sunscreen
Marketing
Aug 25, 2016
Diana Bradley

Inside KFC's decision to make fried chicken sunscreen

Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.

Uber has a new logo, and people are outraged
Advertising
Feb 03, 2016
Diana Bradley

Uber has a new logo, and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

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