Zoo Media partners with Dawn to launch New York operations

Dawn's agency portfolio consists of Rethink and Barkley among others

Nov 03, 2022 10:42:00 AM | Article | Campaign India Team Share - Share to Facebook

The Zoo Media Network has partnered with agency collective Dawn to enter New York. 
The Zoo Media is an integrated media network consisting of FoxyMoron and Metaform among other agencies. Dawn's portfolio consists of 15 agencies which include Barkley, Crossmedia, Definition 6, Co: Collective, and Rethink among others.
Suveer Bajaj, co-founder Zoo Media, said, “After having consolidated a stronghold position for ourselves in India and the Middle East, a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market, lies in the range of integrated services which include our best-in-class Web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US."
Pratik Gupta, co-founder Zoo Media, said “We’re well on our way to globalise our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent”
Bob Kantor, CEO, Dawn, said, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognize that modern marketing includes the complement of brilliant strategy/creative with  marketing technology.”
Kamran Asghar, CEO, Crossmedia, added, “We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients.”