Vivek Das moves to FoxyMoron

Zoo Media has announced the appointment of Vivek Das as chief executive officer of FoxyMoron.

 

Das moves from Mindshare, where he was vice president.

 

He will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and FoxyMoron.

 

Gupta said, “Having known Vivek professionally for a long time we’re delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron”

 

Das said, “I am thrilled to join Zoo Media and FoxyMoron at this inflection point in their journey. We’re structured to unlock exponential growth through digital transformation and the true integration of content, media, data and technology. FoxyMoron is integrated by design and we want to use this platform to elevate the impact on brands and their customers. I am excited to be leading a passionate, best in class team with high energy and the willingness to break the age-old advertising paradigm."

 

Das has also had stints with Omnicom Media Group, Wunderman Thompson, Dentsu Webchutney and BC Web Wise.