Zeno Health (formerly known as Generico) has appointed Dentsu Impact to handle its mainline and digital creative duties.
The account was won following a multi-agency pitch. Zeno Health is a pharmacy chain brand in India that focuses on generic medicines. The agency has been tasked with building a strong foothold for Zeno Health in the retail and online pharmacy space across the country.
Siddharth Gadia, founder, Zeno Health, said, “We are beginning the brand creation journey for Zeno Health and we cannot imagine a better partner than Dentsu Impact to unveil this journey to the world. We look forward to creating an impeccable consumer healthcare brand, together.”
Amit Wadhwa, president, Dentsu Impact, said, “The rise of online pharmacies in the healthcare segment has been phenomenal. We are excited to partner with Zeno Health, an omnichannel player in this segment whose focus is to build a holistic healthcare environment that is accessible and affordable to all. We are looking forward to creating some great work together.”
Anupama Ramaswamy, managing partner and national creative director, Dentsu Impact, added, “We are delighted to introduce Zeno Health, the chain of pharmacies that can be trusted to take only the very best care of you. In this era of online and offline pharmacies, we look forward to helping Zeno Health become a part of every Indian's life."