Zee5's Avi Kumar moves to Join Ventures as CMO

Join Ventures has announced the appointment of Avi Kumar as chief marketing officer.

 

Kumar moves from Zee5 where he was marketing head. 

 

Join Ventures is a D2C platform which consists of companies such as IGP.com, IGP for Business and Interflora India. 

 

Tarun Joshi, founder Join Ventures, said, "Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth.”

 

He added, "In the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising technology, data and logistics, which are the essential pillars for the success of any D2C brand. Avi's entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth."

 

Kumar said, "The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory.”

 

Kumar has also had stints with Big FM and Oriflame.