YU, a technology brand owned by Micromax, has appointed Contract Advertising as its creative agency for its brand campaign.
A digital campaign themed #RedefiningFlagship for upcoming Yunicorn has been running since the start of the month, with the new mobile handset brand slated for launch in early June.
Shubhodip Pal, COO, YU Televentures, said, "This is an extraordinary time for us at YU Televentures. We have had a wonderful first year building YU as the number one online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising. We are also looking forward to harness Contract’s expertise to reach out to our diverse range of consumers through exciting campaign and in the process build YU as a premium technology brand. Our first campaign breaks on 1 June with our new flagship Yunicorn."
The company has been selling brands Yureka, Yuphoria, Yunique, Yutopia in the market till date.
Rana Barua, CEO, Contract India, said, “We are excited to partner this new age brand with a pioneering ecosystem and believe that it is poised to be the next big thing in premium handsets category. What is more heartening is the idea our Delhi creative team presented at the pitch was bang on and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully owned subsidiary of Micromax.”