Ignitee’s Shankar B is currently reading ‘The Facebook Effect’ and ‘Audacity of Hope’.
‘The Facebook Effect’ by David Kirkpatrick
This book is generally to know, how and where the social network was born. I am enjoying every inch of Mark (Zuckerberg) in this book.
‘Audacity of Hope’ by Barack Obama An excellent book that covers the life and start of a humble man and no one ever imagined that he will be where he is today! A very candid book!
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
