Yellophant Digital to handle Oxemberg

Account won post a multi-agency pitch

Apr 06, 2022 08:45:00 AM | Article | Campaign India Team

Yellophant Digital has bagged the mandate for Oxemberg, a men’s fashion clothing brand from the house of Siyaram. 
 
With this mandate, the agency will be responsible for the brand's digital duties, including social media marketing and website planning. It will also develop creative social media strategies for Oxemberg. 
 
The account was won post a multi-agency pitch and will be handled by Yellophant Digital’s Mumbai office. 
 
Prashant Awasthi, marketing head - Siyaram Silk Mills, said, “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project, and our entire team is looking forward to a successful collaboration with Yellophant Digital.”
 
Preksha Seth, co-Founder, Yellophant Digital, said, "We're glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”