Yang, the Gurgaon-based agency promoted by Sanjay Sharma, Anil Verma and Pushpinder Singh’s Saints and Warriors, has won two new accounts – that of Orris Infrastructure and Vimal Paan Masala.
The Orris account is estimated at upward of Rs 15 crores; the Vimal Pan Masala media spend is estimated at over Rs 10 crores.
Commenting on the Orris win, Sanjay Sharma, managing partner, Yang, said, “Orris has been very aggressive in the hospitality sector and is also looking to expand their presence in other infrastructure areas. Thus, this will be a very challenging assignment for us.”
Anil Verma, also managing partner, said, “This will be a very creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch”.
Commenting on why Yang was chosen as the creative partner, Richa Dahiya Ahlawat, general manager - corporate communications, Orris Infrastructure, said, “Yang has the creative and the planning team which is matching our expansion and conceptual vision. The energy and the brand relatabilty of Yang with Orris was very high which led us to take the decision to let Yang nurture our brand and take it to the next level.” On the mandate assigned to the agency, she said, “The task for Yang is to place Orris in the Top of Mind for anyone planning to buy property in NCR region and emphasis on the brand values and verticals of Orris. Also, Yang would showcase our conceptual townships in such a way that it raises the minimum expectations of customers to next level and much more. First campaign would probably be seen by end of January 2012. We are sure Yang would surpass our expectations and the association would go long way.”
Speaking on the Vimal Paan Masala development, Sharma (who has worked on the account during a stint with Mudra), said, “We have nurtured this brand for the last four years and have been a partner in its growth. The client recognised this and has hence entrusted the duties on Vimal to us again. It’s heartening to begin the New Year on such a high note.”
Verma added, “Vimal as a brand has been very aggressive and creative in its communication for the last few years and we aim at taking this legacy forward.”
Post these wins, Yang is said to be looking to expand its office in Delhi and is on a hiring spree.