WPP has globally launched its marketing foresight consultancy that specialises in data, analytics, technology solutions and consumer-insight capabilities, Gain Theory. The consultancy will be led by Worldwide CEO Jason Harrison and operate out of hubs in New York, London, and Bengaluru.
Jason Harrison, CEO, Gain Theory, said, “At Gain Theory, our goal is to give clients the confidence to make the best marketing decisions now and in the future. Gain Theory’s predictive analytics and global team of specialists help simplify the process, distilling complex data and providing a holistic perspective to improve marketing results. I’m honoured to lead such a dynamic team of smart problem solvers.”
The Gain Theory team comprises of 200 consultants, analysts, data experts and engineers. Global operations will be supported by worldwide chief operating officer and CEO EMEA Manjiry Tamhane, and worldwide chief strategy officer and CEO APAC Sunder Muthuraman.
Muthuraman said, “At Gain Theory we will offer marketers through bespoke analytical solutions. Our solutions will bring intellectual capital in marketing analytics, big data, technology, media and customer relationship management to drive successful marketing decisions. Our goal is to create a new, independent, and unbiased consultancy that will help marketers on the journey from data to outcomes and make smarter, faster predictive marketing decisions. Gain Theory service will include a number of new exciting products that will be launched shortly - marketing ROI management platforms; visual analytics platforms, customer engagement management services, marketing forecasting and more.”