Wondrlab wins creative duties for Emami’s Navratna

Wondrlab has bagged the creative duties for Emami’s flagship FMCG brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s brands – Navratna Cool Talc and Navratna Cool Oil. A summer campaign conceptualised by Wondrlab is in the works.

 

Anupam Katheriya, associate vice president - marketing and business development, Emami, said, “We are happy to be associated with Wondrlab. They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

 

Rakesh Hinduja, co-founder and managing partner, content platform, Wondrlab, added, “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”