Advertising In-Depth
Arati Rao
Jul 03, 2012

W+K Unplugged: Insights into the making of a successful independent

Arati Rao caught up with Dan Wieden, co-founder and global executive creative director, Wieden + Kennedy, and recipient of the Lion of St Mark award at Cannes Lions 2012; and Dave Luhr, chief operating officer of the independent. Edited excerpts:

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