W+K bags Fabindia's home and lifestyle biz

Fabindia has announced the appointment of Wieden+ Kennedy Delhi as its agency on record for its 'home and lifestyle business'. 

 

The agency includes development of brand strategy and integrated creative communications, including digital media executions.

 

Sheela Lunkad, head - strategic business unit, Fabindia Home and Lifestyle, said, "FabIndia’s home and lifestyle business is going through a transformative phase, as we integrate local craftsmanship and our cultural roots with the modern Indian consumer’s lifestyle. We’re excited to partner with Wieden+Kennedy to build a strong, distinct identity for this brand.”   

 

Karan Kumar, head - brand and marketing, Fabindia, said, “We have been working very hard to craft a new language for our Home and Lifestyle business and are very excited about it potential to scale much greater heights. Our several interactions with the very talented W+K team make us look forward to some truly exciting work which I am sure will help us deliver on our overall business objectives” 

 

Sidharth Loyal, MD, Wieden +Kennedy, Delhi, added, “Working on homegrown brands is always fun,andit’s an absolute delight to have the opportunity to work with one of India’s most formidablehome and lifestyle brands.We look forward to creating some compelling brand communication with Fabindia over the course of the year.”