Campaign India Team
Jun 14, 2018

W+K bags Fabindia's home and lifestyle biz

The mandate includes creative for digital

W+K bags Fabindia's home and lifestyle biz
Fabindia has announced the appointment of Wieden+ Kennedy Delhi as its agency on record for its 'home and lifestyle business'. 
 
The agency includes development of brand strategy and integrated creative communications, including digital media executions.
 
Sheela Lunkad, head - strategic business unit, Fabindia Home and Lifestyle, said, "FabIndia’s home and lifestyle business is going through a transformative phase, as we integrate local craftsmanship and our cultural roots with the modern Indian consumer’s lifestyle. We’re excited to partner with Wieden+Kennedy to build a strong, distinct identity for this brand.”   
 
Karan Kumar, head - brand and marketing, Fabindia, said, “We have been working very hard to craft a new language for our Home and Lifestyle business and are very excited about it potential to scale much greater heights. Our several interactions with the very talented W+K team make us look forward to some truly exciting work which I am sure will help us deliver on our overall business objectives” 
 
Sidharth Loyal, MD, Wieden +Kennedy, Delhi, added, “Working on homegrown brands is always fun,andit’s an absolute delight to have the opportunity to work with one of India’s most formidablehome and lifestyle brands.We look forward to creating some compelling brand communication with Fabindia over the course of the year.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
Blog: Of Lions and Rosé; season one finale
Premium
2 hours ago

Blog: Of Lions and Rosé; season one finale

Abhinay Bhasin’s insights on the final day at the Cannes Lions International Festival of Creativity 2018

Premium
Sorrell reveals WPP regrets in not moving faster with 'horizontality'
Premium
2 hours ago

Sorrell reveals WPP regrets in not moving faster ...

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.

Premium
Young Adlanders v/s The Pandeys
Premium
2 days ago

Young Adlanders v/s The Pandeys

In probably their longest engagement on social media till date, the Pandey brothers answered questions young adlanders always wanted to ask them in an exclusive Facebook Live event from Mumbai

Premium
Cannes juries grapple with new categories
Premium
2 days ago

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness