Wieden+Kennedy (W+K) Delhi has been engaged by The Park Hotel for overall brand development and the launch of its two new properties: The Park, Hyderabad and Apsara Cruiser and The Park on Vembanad Lake.
The agency bagged the account without a pitch.
“As creative partners of the Park Hotel brand, W+K will be responsible for creative brand strategy. The selection of this renowned creative agency was governed by their understanding of what our brand stands for, their creative strength, proven track record in developing global brands and their iconic work,” said Vijay Dewan, managing director, Apeejay Surrendra Park Hotels.
Mohit Jayal, managing director, W+K said, “We are delighted to be working with The Park Hotel and look forward to creating work that uses global and local pop culture, contemporary art, design and technology to set new benchmarks in customer experience. We hope to build a long-lasting alliance with The Park Hotel.”