Campaign India Team
Sep 07, 2016

Wieden+Kennedy Delhi announces new ECDS, MD

Shuchi Thakur and Molona Wati Longchar appointed as ECDs; Sidharth Loyal rejoins agency as MD

Wieden+Kennedy Delhi announces new ECDS, MD
Wieden+Kennedy Delhi has announced new appointments to be part of its leadership team. 
 
Shuchi Thakur has been elevated to the position of ECD. Thakur had joined the creative team at the agency in 2013.
 
Thakur is joined by Molona Wati Longchar as ECD. Longchar was with Design Stash prior. This is her second stint with the agency she had left in 2012 as senior copywriter. The duo will be leading the creative mandate at W+K Delhi.
 
The agency has also roped in Sidharth Loyal as managing director. This is Loyal's second stint with the agency too. After having left W+K in 2009, he has worked with DDB (Singapore), Saatchi & Saatchi (Singapore) and Innocean Worldwide (Australia).  
 
Loyal takes over as MD from Patrick Cahill. Cahill had helped with the agency's transition in Delhi, and is now returning to the United States. 
 
Longchar said, “It’s a great feeling to be coming back to W+K Delhi, and being a part of the vibrant and unique culture here. Shuchi and I have had a great working partnership in the past, and I could not be more thrilled about teaming up with her once again and leading the creative mandate together.”
 
Loyal said, “The communications business is going through a massive shift and what better place than Wieden+Kennedy to help drive and lead this change. I’m really looking forward to partnering with my team and clients to further reinforce the agency’s commitment to growth, by continuing to build a stellar creative product."
 
Karrelle Dixon, who oversees the agency's operations in Asia as director of emerging markets, added, “Building on the great momentum that Patrick and the entire office have created in the last year, it is hugely exciting to bring this team together.  The chance to find a leadership team that understood the W+K culture and has the vision to further affect the creative landscape in India was an opportunity not to be missed, especially as we approach our 10 year anniversary in the country.” 
Source:
Campaign India