Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 23, 2013
Why marketers must avoid clichés and try harder to understand female consumers
So many brands are still getting it wrong when it comes to marketing to women, says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
45 minutes ago
How Yas Island and Pickyourtrail Crafted a ...
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
Gutenberg’s AI pivot sets up a new agency model as ...
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
22 hours ago
ICC Women’s World Cup win, Kumbh Mela make it to ...
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
