Weekend Wrap: 4 October

Shreyas Iyer to bat for Ceat

 

Ceat India has signed a bat endorsement deal with cricketer Shreyas Iyer. Iyer joins cricketers like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur as a brand ambassador for Ceat. 

 

Columbus India bags AIS Glass' digital

 

Columbus India has won the digital duties for AIS Glass following a multi-agency pitch. The agency's Mumbai and Gurugram office will handle the account which will be led by Sohail Khan. 

 

Favre-Leuba gets Milind Soman

 

Favre-Leuba, a Swiss watch brand has appointed Milind Soman as the face of the brand in India. 

 

Reebok creates campaign with Bani J

 

Reebok has launched ‘It’s A Man’s World, a campaign that celebrates women in India. It's inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ –which featured fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago. In India, the campaign has been launched by Bani J.

 

Firework appoints The Prophets

 

The Prophets has bagged the PR mandate for Firework, a video based social media platform. Firework is part of a suite of apps created by Loop Now Technologies, Inc. It has operations in Russia, Poland, Brazil, Japan, United States and now India.