Campaign India Team
Oct 03, 2019

Weekend Wrap: 4 October

In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets

Weekend Wrap: 4 October
Shreyas Iyer to bat for Ceat
 
Ceat India has signed a bat endorsement deal with cricketer Shreyas Iyer. Iyer joins cricketers like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur as a brand ambassador for Ceat. 
 
Columbus India bags AIS Glass' digital
 
Columbus India has won the digital duties for AIS Glass following a multi-agency pitch. The agency's Mumbai and Gurugram office will handle the account which will be led by Sohail Khan. 
 
Favre-Leuba gets Milind Soman
 
Favre-Leuba, a Swiss watch brand has appointed Milind Soman as the face of the brand in India. 
 
Reebok creates campaign with Bani J
 
Reebok has launched It’s A Man’s World, a campaign that celebrates women in India. It's inspired by Reebok’s 2001 ad campaign It’s A Woman’s World’ –which featured fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago. In India, the campaign has been launched by Bani J.
 
Firework appoints The Prophets
 
The Prophets has bagged the PR mandate for Firework, a video based social media platform. Firework is part of a suite of apps created by Loop Now Technologies, Inc. It has operations in Russia, Poland, Brazil, Japan, United States and now India.  
 
Source:
Campaign India

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