Campaign India Team
Oct 03, 2019

Weekend Wrap: 4 October

In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets

Weekend Wrap: 4 October
Shreyas Iyer to bat for Ceat
Ceat India has signed a bat endorsement deal with cricketer Shreyas Iyer. Iyer joins cricketers like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur as a brand ambassador for Ceat. 
Columbus India bags AIS Glass' digital
Columbus India has won the digital duties for AIS Glass following a multi-agency pitch. The agency's Mumbai and Gurugram office will handle the account which will be led by Sohail Khan. 
Favre-Leuba gets Milind Soman
Favre-Leuba, a Swiss watch brand has appointed Milind Soman as the face of the brand in India. 
Reebok creates campaign with Bani J
Reebok has launched It’s A Man’s World, a campaign that celebrates women in India. It's inspired by Reebok’s 2001 ad campaign It’s A Woman’s World’ –which featured fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago. In India, the campaign has been launched by Bani J.
Firework appoints The Prophets
The Prophets has bagged the PR mandate for Firework, a video based social media platform. Firework is part of a suite of apps created by Loop Now Technologies, Inc. It has operations in Russia, Poland, Brazil, Japan, United States and now India.  
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.