Campaign India Team
Oct 11, 2021

Milind Soman commits to resisting laziness for Lifelong

Watch the film conceptualised by Centrick here

Fitness brand Lifelong India Online has launched a campaign titled 'fight lazy' which features Milind Soman. 
Conceptualised by Centrick, the three films encourage consumers to get their fitness journey on the road. It shows how there could be voices from within that pull you down, but they can also be fought.

Prerna Nagpal, head-marketing, Lifelong Online Retail, said, "We wanted to create a movement to drive affinity and break the myths about fitness and its challenges. Our study and conversations highlighted that the one thing stopping us from being fit is the person in the mirror. For you to win your fight against laziness, Lifelong has everything. So, let's get together and fight the laziness."
Roy Menezes, partner and chief creative officer, Centrick, said, “Once you take complexes, competition and emulation out of it, the only thing stopping you from being fitter, is you. To drive participation and engagement with this movement, we will launch a series of films, social media activations, associations and communication inspired by the story of Lifelong fitness ambassador, Milind Soman."
Campaign India

Related Articles

Just Published

18 hours ago

Greenlam Laminates unveils a tale of generational ...

Watch the film conceptualised by Dentsu Creative here

18 hours ago

DDB Worldwide hires Chaka Sobhani as international CCO

Chaka Somani's remit is all of DDB's offices around the world

18 hours ago

The CMO's MO: Nikhil Gupta of Signify India on ...

The head of marketing, integrated communications, and commercial operations, South Asia at Signify India delves into the brand's shift in investment focus in order to adapt to the evolving marketing landscape and also reveals what he admires about the Indian railways