Milind Soman commits to resisting laziness for Lifelong

Fitness brand Lifelong India Online has launched a campaign titled 'fight lazy' which features Milind Soman. 

 

Conceptualised by Centrick, the three films encourage consumers to get their fitness journey on the road. It shows how there could be voices from within that pull you down, but they can also be fought.

Roy Menezes, partner and chief creative officer, Centrick, said, “Once you take complexes, competition and emulation out of it, the only thing stopping you from being fitter, is you. To drive participation and engagement with this movement, we will launch a series of films, social media activations, associations and communication inspired by the story of Lifelong fitness ambassador, Milind Soman."