Campaign India Team
Apr 26, 2018

Weekend Wrap: 27 April 2018

In the news: Bata, Genesis BM, Happy mcgarrybowen, MindShift Interactive, MSL India, TTK Prestige, Whirlpool

Weekend Wrap: 27 April 2018
Bata gets Kriti Sanon
 
Bata India has signed Bollywood actress Kriti Sanon as its new face. The appointment follows Bata's recently launched Bata Red Label fashion collection. Sanon has also been appointed as brand ambassador for Whirlpool (read below).
 
Genesis to handle Tata Sky's PR mandate
 
Genesis Burson-Marsteller has won the mandate to handle public relations for content distribution platform Tata Sky. 
 
Micro Cotton appoints Happy mcgarrybowen
 
Happy mcgarrybowen has worked on premium bed and bath linen brand, Micro Cotton's new brand identity. The agency has re-positioned Micro Cotton as the ‘Craftsmen of Comfort’ and the thought has been extended to the brand’s logo design, packaging and other forms of communication. Along with this, a new logo has also been designed. 
 
MindShift Interactive bags social mandate for Aegon Life Insurance
 
MindShift Interactive has won the social media management and listening mandate for Aegon Life Insurance post a multi-agency pitch. The agency's Mumbai office will work on the account. 
 
MSL Appoints Cijo Mathew 
 
Cijo Mathew has joined MSL India as GM for 20:20 MSL's Bengaluru office. Prior to this he was VP for Ketchum's southern operations. He has also worked with Perfect Relations and Lewis PR. 
 
Vidya Balan to endorse TTK Prestige 
 
Kitchen appliance company, TTK Prestige has appointed Vidya Balan as brand ambassador. A brand campaign featuring Balan will soon be rolled out. 
 
Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput
 
Whirlpool India has announced the appointment of Kriti Sanon and Sushant Singh Rajput as brand ambassadors. While the duo will be seen endorsing the brand's entire home appliance range, a TVC for its air conditioners has gone on air.  

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

15 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

18 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

18 hours ago

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.