Campaign India Team
Apr 26, 2018

Weekend Wrap: 27 April 2018

In the news: Bata, Genesis BM, Happy mcgarrybowen, MindShift Interactive, MSL India, TTK Prestige, Whirlpool

Weekend Wrap: 27 April 2018
Bata gets Kriti Sanon
Bata India has signed Bollywood actress Kriti Sanon as its new face. The appointment follows Bata's recently launched Bata Red Label fashion collection. Sanon has also been appointed as brand ambassador for Whirlpool (read below).
Genesis to handle Tata Sky's PR mandate
Genesis Burson-Marsteller has won the mandate to handle public relations for content distribution platform Tata Sky. 
Micro Cotton appoints Happy mcgarrybowen
Happy mcgarrybowen has worked on premium bed and bath linen brand, Micro Cotton's new brand identity. The agency has re-positioned Micro Cotton as the ‘Craftsmen of Comfort’ and the thought has been extended to the brand’s logo design, packaging and other forms of communication. Along with this, a new logo has also been designed. 
MindShift Interactive bags social mandate for Aegon Life Insurance
MindShift Interactive has won the social media management and listening mandate for Aegon Life Insurance post a multi-agency pitch. The agency's Mumbai office will work on the account. 
MSL Appoints Cijo Mathew 
Cijo Mathew has joined MSL India as GM for 20:20 MSL's Bengaluru office. Prior to this he was VP for Ketchum's southern operations. He has also worked with Perfect Relations and Lewis PR. 
Vidya Balan to endorse TTK Prestige 
Kitchen appliance company, TTK Prestige has appointed Vidya Balan as brand ambassador. A brand campaign featuring Balan will soon be rolled out. 
Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput
Whirlpool India has announced the appointment of Kriti Sanon and Sushant Singh Rajput as brand ambassadors. While the duo will be seen endorsing the brand's entire home appliance range, a TVC for its air conditioners has gone on air.  


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