Campaign India Team
Oct 14, 2016

Weekend Wrap: 14 October 2016

In the news are Edelman, Jack&Jones, Kantar IMRB, Viacom18, WATConsult

Weekend Wrap: 14 October 2016
Jack&Jones appoints Ranveer Singh
Fashion brand Jack&Jones has roped in Ranveer Singh as brand ambassador. Along with the announcement, the brand has also rolled out a campaign, 'Don’t Hold Back' featuring Singh. A rap song has been written and sung by Singh. 

Kantar IMRB appoints Paru Minocha 
Kantar IMRB has announced the appointment of Paru Minocha as head of qualitative business unit. Minocha has taken over from Rohini Abraham, who has moved on. Minocha joined in September 2016 and is based in Mumbai. In a career spanning more than 20 years, she has worked with MARG, Synovate and Ipsos.
Edelman ropes in Sachin Talwalkar
Edelman has announced the appointment of Sachin Talwalkar as regional executive creative director, South Asia, Middle East & Africa (SAMEA). Talwalkar is based in Mumbai and reports to Gavin Coombes, managing director of Edelman Digital APACMEA and Rakesh Thukral, managing director, Edelman India. Prior to this, Talwalkar was working with Commonwealth/McCann in Mumbai as executive creative director, Apac .

Viacom18 rolls out WAVE
Viacom18 has launched a new women-centric program titled WAVE – Women at Viacom18. Through WAVE, the network acknowledges that women in the workplace have to face different set of concerns compared to their male colleagues. The program focuses on four pillars – safety, wellness, life events and career development with various interventions under each.​​
WATConsult announces launch of Innowat 
WATConsult has announced the launch of an innovation lab, Innowat, at its Mumbai office. The lab is designed to 'use technology, invent and craft innovative products to transform brand experiences and engagement'. A statement from the agency informed that Rajiv Dingra, founder and CEO, WATConsult, currently heads this three-member team, but a face for the unit could soon be named. It further added that the lab has been in place for almost a year.


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