Advertising
Lindsay Stein
Feb 15, 2019

Weekend Watch: A look back at Lee Clow's creative legacy

The advertising legend announced his retirement on Valentine's Day.

Weekend Watch: A look back at Lee Clow's creative legacy

Lee Clow, the Global Director of Media Arts at TBWAnd Founder and Chairman of TBWA\Media Arts Lab is retiring and moving to the role of chairman emeritus.

The creative genius is behind some of the most memorable and revolutionary ads and campaigns of our time. Campaign has compiled five of Clow’s noteworthy pieces of work below.

Apple’s "Think Different 1984"

Adidas’ "Impossible is Nothing"

Taco Bell’s "Yo Quiero Taco Bell"

Apple’s "Mac vs. PC"

Pepsi’s "Refresh Everything"

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Creative genius Lee Clow retires from TBWA
Advertising
Feb 15, 2019
Lindsay Stein

Creative genius Lee Clow retires from TBWA

Ranjeev Vij quits TBWA\India
Advertising
Apr 28, 2025
Campaign India Team

Ranjeev Vij quits TBWA\India

Lee Clow and Dan Wieden on independence and creative leadership, Part 2
Advertising
Apr 27, 2016
Eleftheria Parpis

Lee Clow and Dan Wieden on independence and ...

A view from Trevor Beattie: Here's to the Crazy One
Opinion
Feb 19, 2019
Trevor Beattie

A view from Trevor Beattie: Here's to the Crazy One

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.