Campaign India Team
Aug 03, 2013

Weekend Fun: The Smurfs return

The second installment of The Smurfs releases 2 August

Weekend Fun: The Smurfs return

The Smurfs return with the sequel to the 2011 film this weekend. Based on the comic series, the film is the second instalment of what is predicted to be a trilogy.

The film is produced by Sony Pictures Animation.

The film has been marketed in India through the following associations:

· An integration with TV show Taarak Mehta ka Oolta Chashmah on SAB TV. The cast of the show were shown travelling to Brussels and Paris as Smurfs ambassadors from India.

· A song has been created with a Tamil rapper which features the final nine contestants of SET reality show Indian Idol Junior.

· Smurfs tour of Bengaluru, Chennai, Pune, Delhi and Mumbai.

· There’s also been an integration with ‘Comedy Nights with Kapil’, a show that airs on Colors.

WATCH the official trailer here:

Campaign India

Related Articles

Just Published

9 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

10 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

10 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author