The Smurfs return with the sequel to the 2011 film this weekend. Based on the comic series, the film is the second instalment of what is predicted to be a trilogy.
The film is produced by Sony Pictures Animation.
The film has been marketed in India through the following associations:
· An integration with TV show Taarak Mehta ka Oolta Chashmah on SAB TV. The cast of the show were shown travelling to Brussels and Paris as Smurfs ambassadors from India.
· A song has been created with a Tamil rapper which features the final nine contestants of SET reality show Indian Idol Junior.
· Smurfs tour of Bengaluru, Chennai, Pune, Delhi and Mumbai.
· There’s also been an integration with ‘Comedy Nights with Kapil’, a show that airs on Colors.
WATCH the official trailer here: