Weekend Fun: Skyfall hits Indian shores!

In Skyfall, two Bond stalwarts return to the big screen - the Aston Martin DB5 and Omega watches.

 

The producers have ensured wide publicity amongst the music folk by raking in multiple-Grammy award winning artist Adele, for an official single.

And also created a digital teaser, giving users a realistic feel of being a secret agent, by taking users to a simulated interface Royal Intelligence Service which makes users take the British Intelligence Officer exam by clicking here.

 

Coca-Cola’s low-calorie variation Coke Zero's promotional campaign celebrates the British agent’s distinct style by asking consumers to 'Unlock the 007 in you'. The TVC is an action-packed video, with the characters not only participating in Bond like chase-sequence, but also humming the popular theme song

The brand has also done on-ground campaigns where winners were given tickets to the film, on the completion of certain tasks.

 

Instead of reaching for a bottle of champagne or shaking a vodka martini, Secret Agent 007 chooses a Heineken in Skyfall.

 

The spot 'Heineken Express' featuring the actors Daniel Craig and Bérénice Marlohe as a part of a ‘Crack the Case’ campaign, which was a digital activation on it’s Facebook page.

 

 

For watch brand Omega and Bond, there is a clear dovetailing of high-end
product and handsome male lead. This natural fit can be spread across advertising and other communications, as well as the obvious on-screen placement.

 

The official Bond themed time piece features below.

 

Japanese electronics giant Sony has in-film branding as well as a multi-product TVC where Daniel Craig (as Bond) is being tracked by a mystery woman on Bravia screens, Vaio laptops, Xperia Tablets and the Xperia T smartphone.

 

Watch the teaser created by Wieden & Kennedy Portland to promote the partnership, here:

 

The Xperia T also features a TVC

 

Users can also visit Sony’s official Skyfall dedicated product page
on: http://discover.store.sony.com/intelligence/

 

Make sure to book your tickets to catch the spy in action this weekend. Or should we say, 'Discover the Bond at a cinema near you'?

  

(With inputs from Simon Kershaw and Noelle McElhatton, Marketing Magazine UK - a Haymarket Group publication)