The world’s most famous secret agent comes to India, in the latest edition of the James Bond franchise. As Bond celebrates 50 years on celluloid with the premiere of Skyfall - the 23rd film in the canon - starring Daniel Craig, a host of brands are riding on the film.
In Skyfall, two Bond stalwarts return to the big screen - the Aston Martin DB5 and Omega watches.
The producers have ensured wide publicity amongst the music folk by raking in multiple-Grammy award winning artist Adele, for an official single.
And also created a digital teaser, giving users a realistic feel of being a secret agent, by taking users to a simulated interface Royal Intelligence Service which makes users take the British Intelligence Officer exam by clicking here.
Coca-Cola’s low-calorie variation Coke Zero's promotional campaign celebrates the British agent’s distinct style by asking consumers to 'Unlock the 007 in you'. The TVC is an action-packed video, with the characters not only participating in Bond like chase-sequence, but also humming the popular theme song