Manmohan Taparia
Nov 02, 2012

Weekend Fun: Skyfall hits Indian shores!

A host of brands are riding on the 23rd Bond film. Notably, Bond will reach out for a Heineken in this one!

Weekend Fun: Skyfall hits Indian shores!

The world’s most famous secret agent comes to India, in the latest edition of the James Bond franchise. As Bond celebrates 50 years on celluloid with the premiere of Skyfall - the 23rd film in the canon - starring Daniel Craig, a host of brands are riding on the film.

In Skyfall, two Bond stalwarts return to the big screen - the Aston Martin DB5 and Omega watches.
The producers have ensured wide publicity amongst the music folk by raking in multiple-Grammy award winning artist Adele, for an official single.

And also created a digital teaser, giving users a realistic feel of being a secret agent, by taking users to a simulated interface Royal Intelligence Service which makes users take the British Intelligence Officer exam by clicking here.
Coca-Cola’s low-calorie variation Coke Zero's promotional campaign celebrates the British agent’s distinct style by asking consumers to 'Unlock the 007 in you'. The TVC is an action-packed video, with the characters not only participating in Bond like chase-sequence, but also humming the popular theme song

The brand has also done on-ground campaigns where winners were given tickets to the film, on the completion of certain tasks.

Instead of reaching for a bottle of champagne or shaking a vodka martini, Secret Agent 007 chooses a Heineken in Skyfall.
The spot 'Heineken Express' featuring the actors Daniel Craig and Bérénice Marlohe as a part of a ‘Crack the Case’ campaign, which was a digital activation on it’s Facebook page.
For watch brand Omega and Bond, there is a clear dovetailing of high-end
product and handsome male lead. This natural fit can be spread across advertising and other communications, as well as the obvious on-screen placement.
The official Bond themed time piece features below.

Japanese electronics giant Sony has in-film branding as well as a multi-product TVC where Daniel Craig (as Bond) is being tracked by a mystery woman on Bravia screens, Vaio laptops, Xperia Tablets and the Xperia T smartphone.
Watch the teaser created by Wieden & Kennedy Portland to promote the partnership, here:

The Xperia T also features a TVC

Users can also visit Sony’s official Skyfall dedicated product page
Make sure to book your tickets to catch the spy in action this weekend. Or should we say, 'Discover the Bond at a cinema near you'?
(With inputs from Simon Kershaw and Noelle McElhatton, Marketing Magazine UK - a Haymarket Group publication)
















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