Akhil Jain, CEO, explains the choice of brand ambassador and campaign by DDB Mudra Group
Some tweets that caught our attention this weekend
KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released on 26 October
With Bond-mania gathering momentum ahead of Spectre bursting onto cinema screens at the end of October, Marketing decided to take a closer look at some of the high-profile brands that are onboard for the product placement ride.
A host of brands are riding on the 23rd Bond film. Notably, Bond will reach out for a Heineken in this one!
Last week I participated in an Ad Club Bombay workshop, conducted by Ogilvy’s Madhukar Sabnavis.Thanks to him, for the few of us who chose to be present there, our understanding of advertising and brands only got better.The premise of the workshop was ‘storytelling’ and the need to tell better stories about brands. "Half of the teaching in schools today is extremely boring because teachers do not tell stories. The advertising business essentially is also about story-telling," Sabnavis said.
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