Weekend fun: Men In Black 3

Will Smith and Tommy Lee Jones return as agents J and K in the third edition of the Men In Black series.

The film, produced by Sony Pictures, is being promoted through the official website, where viewers can download official wallpapers, themes and also play MIB-themed games. The site also allows American viewers to book tickets online.

Sony Pictures have brought on rap artist Pitbull to release a new theme song, ‘Back In Time’, for the movie.

Baskin Robbins is offering two exclusive varieties of MIB-themed ice creams. The ice cream chain has also used the social media platform and created a Facebook app called ‘Agent 31 Instant Win Game’. The app promises instant prizes, with the grand prize being a chance to watch the world premiere.

Also associating with the film is Dunkin’ Donuts, offering MIB-themed coffee and donuts. In-movie branding is in the form of American watch-maker Hamilton, providing its Ventura timepiece as a part of the agents’ uniform. The agents will be shown wearing two different versions of the Ventura timepiece, in the different eras in the movie.

Go ahead and enjoy watching the movie and kickstart your weekend.