Campaign India Team
Oct 31, 2014

Weekend Fun: 1960’s 'MadMan' is out of place in today's adland

A film conceptualised by Zulu Alpha Kilo is too risque to publish

Weekend Fun: 1960’s 'MadMan' is out of place in today's adland
Zulu Alpha Kilo has rolled out a short film that will be featured at an advertising industry event in Toronto, Canada.
 
The film takes a humorous, albeit risqué look at what life would be like for a 1960s ad man stuck in today’s world. The film follows Dick, a 60s ad man on his first day at Zulu Alpha Kilo.
 
It begins with him being shown the door by an agency HR person. Dick sits flabbergasted, cigarette in hand, questioning the grounds. He is told that he is being terminated due to his general behaviour at work. 
 
The film cuts to him having a smoke and holding a glass of whiskey, blowing smoke on a pregnant lady's face. He then asks his colleagues if they want to join him for a run - the problem being, his shorts reveal a little too much. After parking in the handicapped zone,he talks down to the owner of the creative agency and people from other departments.
 
The HR lady returns to the screen, and questions whether he engaged with an escort in the office, followed by visuals. She also questions him on his groping a female client.
 
Dick reminds the HR lady that it’s still his first day in office, to no avail.
 
Dejected, he goes to the terrace and stands on the ledge. He isn't about to jump though. He relieves himself on his boss from the top of the building.
 
The film ends with the super of Zulu Alpha Kilo’s logo. You can view it here.
 
(Contains nudity and potentially offensive content.)
 
Credits
 
Agency: Zulu Alpha Kilo
Creative director: Zak Mroueh
Writer: Sean Atkinson
Art director: Shawn James
Agency producer: Tara Handley
Editor: Michael Headford
Accounts: Devina Hardatt
Director: Bruce McDonald
Production company: Revolver Films
Producer: Luc Frappier/Rob Allan
Director of photography: Johnny Cliff
Casting: Jigsaw Casting/Shasta Lutz
Transfer/Online: Alter Ego
Audio/Music: Pirate Toronto
Source:
Campaign India

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