Campaign India Team
May 12, 2016

Weekend Diary: Apollo Tyres, and effective use of craft

We’re guessing this series in OPEN magazine will prove effective for its use of craft

Weekend Diary: Apollo Tyres, and effective use of craft
In this series of three print ads we spotted in OPEN magazine, Apollo Tyres urges readers to switch to its radial tyres, and ‘Go… The Distance’. 
 
Using fantastic clay modeling, it makes the points that: 
 
 A flat tyre can puncture the meeting
 
 A flat tyre can puncture the party
 
 
 A flat tyre can puncture the date
 
 
We’re guessing this series will prove effective for its use of craft.
 
Will this series of three go the distance?
 
(From the print issue of Campaign India dated 13 May 2016.)
Source:
Campaign India