In this series of three print ads we spotted in OPEN magazine, Apollo Tyres urges readers to switch to its radial tyres, and ‘Go… The Distance’.
Using fantastic clay modeling, it makes the points that:
A flat tyre can puncture the meeting
A flat tyre can puncture the party
A flat tyre can puncture the date
We’re guessing this series will prove effective for its use of craft.
Will this series of three go the distance?
(From the print issue of Campaign India dated 13 May 2016.)
